As a single mum for many years, I often find myself stretched for time, energy and money. However, it has made me more resourceful and creative when it comes to exploring business opportunities that will not interfere with being a mum. I’m a firm believer that single mums, in particular, should see entrepreneurship as a road to travel.  I know there are many reasons why a single mum would say “When would I find the time?” or “Who’s going to watch my child while I work?” or “I don’t have the extra money to invest in a business.” These are all things that have crossed my mind too.  That’s when I reached out early in my career to other entrepreneurs, successful business leaders and advisors to seek answers.  Here are some tips that I’ve picked up along the way as single mumpreneur.

Start Small. 
Whatever your business idea, start small. I currently set aside two hours each day to work on my new business ideas. When I first began, I did the two hours in one sitting.  Now I spend one hour in the morning and one hour in the afternoon. Whatever time you set aside, treat it like office hours and be consistent.

Show Me The Money. 
Whatever you are working on, you should have a tangible amount of money you are working towards. One of the primary motivators for many single mumpreneurs is increasing income, so make sure your business is giving you the return you need.

Find Your Village. 
If you don’t have a co-parent, family or friends who can help with childcare, visit your local college or church. It’s a great place to find affordable and qualified sitters. Contact the education department and post a flyer in search of a student who can watch the kids while you work on projects or conduct meetings with clients.  Don’t forget, there’s nothing wrong with calling a sitter to watch the kids while you sleep.

Put Yourself First (even for an hour). 
Single parenting often means that you are taking care of everyone but yourself. There have been times where I didn’t realize until after I had cleaned the kitchen that I didn’t eat breakfast or dinner.  Working on my business allows me to focus on me (yes, me!) and my goals without feeling selfish.

An affordable solution for your Small Business.
Did you start a new business and need a website?

Many business owners and entrepreneurs don’t seem to  care that much about investing in a website, thinking they do just fine by promoting their products and services in a small client group. But what they don’t take into account is that any business, large or small, should have a competitive advantage, if you want your business being unavoidably swallowed by competition.

No matter how small your niche is, there will always be some competitors ready to capture your market segment. On the other hand, is a big mistake not trying to take advantage of e-commerce development and expand your business in this area?

Here are some reasons for you to start investing in a website development, even if you own a small business

1. You are easier to be found
Without a website, you will certainly lose potential clients, because many of them are looking for information, products or services on the Internet. A website assures you that everyone who wants to contact you, will find your information online, with just a few clicks.

2. People will know you are still on the market
Few of your potential customers still looking for information in the phonebook. Most of them use search engines . If they won’t find you, they will most likely consider that your business does not exist. Having an online presence, you will prove that you care enough about your customers as to facilitate the way in which they can contact you.

3. You can communicate with a wider audience
The Internet gives you the opportunity to promote yourself to millions of users, which will be reflected in your increased sales.

4. Online advertising is cheaper than traditional advertising
Print, TV or radio are some very expensive advertising methods and they are often inaccessible to small businesses. On the Internet, however, you will be able to reach your audience with much lower costs.

5. You will get to know your audience better
The Internet is an environment where feedback from customers or the results of the promotion actions can be retrieved and easily measured. Thus, you will always know what your customers think about you and who those who visit your website are.

For these reasons and many more, take advantage of the benefits that a website offers you. If you don’t do it, your competition will!

So contact us today for your free consultation appointment to starting your small business website!  Complete the form on our contact page

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