"If the average citizen of Tonga is guaranteed equal opportunity in the polling place, he must have equal opportunity in the market place...."
Why Markets are Good Opportunities for Minorities
Markets have and always will provide great entrepreneurial business opportunities for minorities because they require low set-up costs, with little risk.
Identify and choose your market and then Choose what to sell is as important as finding the right market. You have to be comfortable at your stall and knowledgeable about your products. If your English is limited, sell something that does not require a lot of explaining. No matter what you decide to sell you must have product knowledge and credibility, a passion for your products and enthusiasm with your customers, capacity and reliable suppliers who can get you what you need.
It is easier to grow your business if you start small.
Keep your expenses and risk low in the beginning. A market business can e started from very little money. Product displays look better and fuller in small spaces. It is also important to be a good listener and observer. Grow your business by learning what people want, you can make little changes every week and watch your business grow.
As you business builds, you can increase your inventory and make changes based upon experience. This is the best way to grow a market business.
Many markets have repeat customers every week - you will get to know these people and establish social relationships. You are developing a business reputation through personal connections. If your customers learn to trust you and you know you have good products, they will tell friends and help you grow.
Start small and grow wisely. To be continued.